There's a lab for that


For today's lifestyle brand, creative agency (and beyond), nothing says innovation, experimentation and practical know-how better than a 'lab'

4th December 2014
By Rowland Manthorpe

From its humble origins as a place where actual scientists did actual scientific work, the lab (rarely laboratory) has become the essential branding accessory, adopted by everyone from H&M to Buzzfeed to Airbnb. Here's a taste of some of those getting in on this all-purpose suffix.


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