The perfect white shirt


Can you reinvent a design classic?

21st September 2014

Can you reinvent a design classic? In 2008, Alexia Hentsch and Max von Hurter started a menswear company, Hentsch Man, with a sole mission: to create the perfect white shirt. How do you work within the constraints of a recognisable format to create something new?

We spoke with Hentsch to find out.

Directed by Yousef Eldin
Edited by Alice Wagstaffe
Interview by Jeremy Kingsley


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